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‘ESPN F1RST’ to Serve as the Theme for Both the NewFront and Upfront Presentations

Sports, and sports-related content, is a lynchpin of the digital ecosystem. To underscore this point, ESPN will be presenting at the Interactive Advertising Bureau’s (IAB) seventh annual Digital Content NewFronts. The event, ESPN’s first NewFront presentation, will be held Wednesday, May 2, from 12-2 p.m. ET at Cedar Lake in Manhattan. It will serve as a unique and intrinsic complement to the ESPN Upfront on Tuesday, May 15, and will share a common theme with that show: “ESPN F1RST.”

“Sports fans are benefiting from a new era of innovation, and we have an incredible opportunity to bring those fans into our world across numerous touchpoints,” said Travis Howe, SVP, ESPN Digital Ad Product Sales & Strategy. “For 23 years, we have built a digital portfolio unmatched in the marketplace. Our inaugural NewFront presentation will highlight the engaging, first-to-market experiences we’ve created across ESPN’s digital platforms as well as those we’ve created with and for our distribution partners.”

“We have led the industry as it relates to innovative ad experiences – both on traditional and digital platforms,” said Ed Erhardt, President, ESPN Global Sales & Marketing. “’ESPN F1RST’ speaks to that leadership, which makes us a natural fit for participation in the NewFronts. Together with the Upfront, this gives us the opportunity to educate the marketplace holistically on the power of the ESPN platform.”

Specifics on both invitation-only presentations follow: