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Digital Viewership Provides 54 Percent Lift to ESPN2 Telecast of Sri Lanka vs. India Match

Logs Largest Audience Ever for a Live Cricket Match on WatchESPN & ESPN3

The ICC World Twenty20 Championship Final between Sri Lanka and India was the first live cricket telecast on ESPN2 and – together with WatchESPN and ESPN3 – logged an average minute audience of 302,248 across TV and digital (source: Nielsen, Adobe Analytics).  ESPN2 alone averaged 196,195 viewers in a given minute, while WatchESPN and ESPN3 provided a 54 percent lift to the cross platform audience, adding an average minute audience of 106,053 – its largest ever for a live cricket match.  In total, the telecast registered 2.4 million viewers, while WatchESPN and ESPN3 logged 316,000 (up 70 percent compared to the 2012 ICC World T20 final).

ESPNcricinfo also provided extensive coverage from a team of seasoned experts and analysts throughout the event.  Globally across platforms (website and apps) from March 16-April 6, ESPNcricinfo averaged 8.2 million visits per day during the tournament, up 18 percent compared to 2012.  In the US specifically, the site and apps averaged 1.2 million visits a day, up 15 percent.

Video clips on ESPNcricinfo also logged double-digit growth compared to the 2012 tournament, averaging 238,000 video starts (up 46 percent).  Specifically, the semifinal match between West Indies and India registered 590,000 unique viewers in the US, the most since the 2012 ICC World T20 match between India and Pakistan in the Super 8 stage.

On social platforms, @ESPNcricinfo was one of the top Twitter handles tweeting about the ICC World T20 final worldwide, generating the most shared content with 9,200 mentions (source: Topsy).  Of total mentions, 46 percent came from India, while the US and Sri Lanka were second and third with 12 percent and 11 percent, respectively.

About ESPN3

ESPN3 is ESPN’s live multi-screen sports network, a destination that delivers thousands of exclusive sports events annually.  It is accessible online at WatchESPN.com, on smartphones and tablets via the WatchESPN app and streamed on televisions through ESPN on Xbox LIVE to Gold members, Apple TV, Roku and Amazon Fire TV.  The network is currently available to more than 92 million homes at no additional cost to fans who receive their high-speed Internet connection or video subscription from an affiliated service provider.  The network is also available at no cost to approximately 21 million U.S. college students and U.S.-based military personnel via computers, smartphones and tablets connected to on-campus educational and on-base military broadband and Wi-Fi networks.

About ESPNcricinfo

ESPNcricinfo is the world’s leading online destination for cricket and among the top five most-visited single-sport online destinations in the world.  Founded in 1993 and acquired by ESPN in 2007, ESPNcricinfo is available to cricket fans through online media and on a host of mobile platforms and handheld devices. ESPNcricinfo continues to grow, averaging more than 9 million unique users monthly in the past 12 months (up 22 percent year-on-year). Across the UK, Europe, the Middle East and Africa the site averaged more than 2 million monthly unique users during the same period.

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