ESPN’s Telecast of the “Battle of Brisbane” and The WBO World Welterweight Championship Fight between Manny Pacquiao and Jeff Horn is Highest-Rated Boxing Telecast on Cable TV Since at least 2010

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ESPN’s Telecast of the “Battle of Brisbane” and The WBO World Welterweight Championship Fight between Manny Pacquiao and Jeff Horn is Highest-Rated Boxing Telecast on Cable TV Since at least 2010

 

“Battle of Brisbane” Aired Live and Exclusively on ESPN and ESPN Deportes

Re-airs Tonight on ESPN2 at 8 p.m. ET. and is Available to Stream at Anytime on the ESPN App

 

 

To share: http://es.pn/2t61zCe

ESPN’s live telecast of the Saturday, July 1, “Battle of Brisbane” (10 p.m. ET to 1 a.m. ET) delivered a 1.8 metered market rating according to Nielsen, making it the highest-rated fight on record for a cable network this decade.*

The WBO World Welterweight Championship main event between Manny “Pac Man” Pacquiao (59-7-2, 38 KOs), the Filipino legend and boxing’s only eight-division world champion, against undefeated No. 1 contender and Brisbane’s favorite son Jeff “The Hornet” Horn (17-0-1, 11 KOs) (12 a.m. ET to 1 a.m. ET)  delivered a 2.4 overnight rating.  Horn defeated Pacquiao by a controversial unanimous decision.

Based on overnight Nielsen results, the “Battle of Brisbane” is likely to be the highest-rated fight on ESPN’s networks since the mid 1990’s.

Las Vegas was the top local market for the fight with a 4.0 metered market rating, including a 5.1 rating during the main event.

Metered Market Ratings for the Top Five Cities:

Rank City Rating
1 Las Vegas 4.0
2 Los Angeles 3.7
3 Raleigh-Durham 3.6
4 New Orleans 3.1
5 San Diego 3.0

Streaming results also broke ESPN records for boxing, making the fight the most-streamed boxing event on record for both the ESPN and ESPN Deportes networks.  ESPN had a streaming average minute audience of 78K, 392K unique viewers, and 14.4 million total minutes. Based on all three measures, the fight was the most-streamed boxing event on record on ESPN’s networks.  On ESPN Deportes, the fight had a streaming average minute audience of 1.4K, 7.8K unique viewers, and 253K total minutes streamed. Based on all three measures, the fight was the most-streamed boxing event on record on ESPN Deportes.

“The Battle of Brisbane” is available to stream now on the ESPN app. It will also re-air on ESPN2 tonight at 8 p.m. ET.

 

 

*Records date to 2010.

 

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Ardi Dwornik

I oversee all facets of ESPN’s corporate communications for Tennis and Combat Sports.
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