His real name is Stanley Kirk Burrell...but you know him as MC Hammer (or just Hammer...or even...Hammertime). He has over 1.9 million followers on twitter. He has been a featured speaker covering social media and business at Stanford and at Harvard. He might not be dancing on MTV (right now), but he's still finding his rhythm in Mixed Martial Arts. The 3-time Grammy Award-winner has launched Alchemist Management, a management, promotion, marketing and brand-building firm for MMA fighters. He serves as the new company's CEO and the rapper/entrepreneur is impacting the livelihood of MMA fighters such as Nate Marquardt, Vladimir Matyushenko, Tim Kennedy and James McSweeney to name a few.

His website states, "Alchemist sets itself apart from its competition by taking a holistic view of each athlete’s life and career. Alchemist contributes to every aspect of a fighter’s life, including fight training, digital and traditional media development, cross-over industry exposure, business advisory services, corporate sponsorship development, and the ever-important, but often overlooked process of planning for a rich and fulfilling life after a final battle in the cage." In a nutshell, he'll help you become famous, that is of course, if your hands, legs and mind can dance a number on your opponents face in the MMA cage. For SportsCenter.com's 3rd episode of Let It Flo, Robert Flores and MC Hammer talk about his new company, social media and LeBron James. To hear the entire conversation, click here.

MORE: Alchemist Complete List of Fighters | MC Hammer wishes he were young enough to be in MMA today

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