USOC to seal deal with BMW next week

Updated: July 21, 2010, 3:01 PM ET
Associated Press

NEW YORK -- The U.S. Olympic Committee will announce a multimillion-dollar sponsorship deal with BMW next Monday.

The deal, reported last month to be worth about $24 million through 2016, will make BMW the first foreign car maker to sponsor the USOC and will fill a void left when General Motors decided not to renew its sponsorship after the 2008 Olympics.

It continues a good few weeks of Olympic sponsorship news, coming shortly after the International Olympic Committee signed on Dow Chemical as one of its major sponsors.

BMW has also been negotiating with the IOC for a possible multiyear deal.


Copyright 2010 by The Associated Press

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