New Zealand Rugby

After a miserable campaign in the 2013 Super Rugby season, Highlanders fans thought they were in for some cheer when the club said on their Twitter account they were announcing a high profile signing on Thursday.

But when the New Zealand franchise unveiled their new signing - assistant coach Tony Brown - the Highlanders faithful were less than impressed.

@HighlandersTeam Ridiculous. Shoddy PR. No way to treat your fans. Get a grip.

— Harry Johnston (@hjohnners) October 23, 2013

@HighlandersTeam way to build up everyone's hopes only to name an assistant coach. Probably shouldn't have hyped that one up guys

— Chris Scott (@c_scotty) October 23, 2013

@HighlandersTeam agree with @eddybyeah..... total shambles.. Been supporting this team since I was 5 and this is a kick in the nuts

— William McDougall (@Thaa_Force) October 23, 2013

@HighlandersTeam Signing announcement my arse. What a pack of half wits. Time to support Whoppa at the Chiefs you tools. #blamerogerclark

— Andy (@AndyMuir22) October 23, 2013