This summer has truly been the summer of the quirky, elaborate (some might say overelaborate) transfer unveilings, with clubs desperately trying to one-up their rivals while filling out their squads.
So far we've seen new players introduced with phone WhatsApp chats, staged English lessons, white smoke billowing from a takeaway, and even mini club shop sketches to break news of big arrivals and acquisitions.
However, Southampton may have just topped the lot by going meta with a full-on minimovie...
An exciting boat chase, a police raid, night vision scenes and a suitably intense, pumping soundtrack -- just to announce that veteran reserve goalkeeper Stuart Taylor (who has made precisely zero competitive appearances for the club) has signed a new contract.
Well played, Saints. Well played indeed.