MNF on ESPN is Up Five Percent Season-to-Date
Last night’s Monday Night Football game – a Kansas City Chiefs’ 29-20 victory over the Washington Redskins – averaged 12.1 million viewers across ESPN, ESPN2 and ESPN Deportes, according to Nielsen, helping ESPN win the night among all networks (broadcast or cable) on Monday in households, viewers and all key male and adult demos (18-34, 18-49 and 25-54). This is the fourth straight Monday that ESPN has won the night in all categories.
- On ESPN, Redskins-Chiefs averaged a 7.3 US household rating and 11.9 million viewers. The game peaked during the 11:30-11:45 p.m. ET quarter hour with an 8.4 US household rating and 13.6 million viewers.
- On ESPN2 and ESPN Deportes, Redskins-Chiefs averaged an additional 129,000 viewers – 61,000 on ESPN Deportes and 68,000 on ESPN2.
Note: The MNF audience is likely to grow by eight percent once all streaming and out-of-home audiences are included, based on ESPN’s new Nielsen Total Audience measurement.
Through four weeks (five games), ESPN’s MNF viewership is averaging 11.9 million viewers, a five percent increase through week 4 a year ago (11.3 million).
Local Markets:
In Washington, D.C., the game delivered an 11.1 rating on ESPN and a 12.1 rating on WJLA-ABC, for a combined 23.2 rating in the market. In Kansas City, the game delivered a 15.2 rating on ESPN and a 26.9 on KMBC-ABC, for a combined 42.1 rating in the market.
The top 10 metered markets (not including those of the competing teams): Richmond (17.0), Norfolk (14.3), Denver (13.7), San Diego (11.9), Philadelphia (11.6), Baltimore (11.5), Buffalo (11.0), New Orleans (10.9), Seattle (10.2) and Phoenix (9.8).
Social Media:
Additionally, across Facebook and Twitter, MNF was the most social telecast of the night for the fourth week in a row, garnering 2.3 million social interactions, more than five times the next closest telecast.
Next Week:
ESPN’s Monday Night Football returns next week with the Minnesota Vikings vs. Chicago Bears from Soldier Field (October 9 at 8:15 p.m. ET).
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