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New Content and Update Feature will Enable Cricket Fans to Enjoy Their Favorite Sport Like Never Before

In an effort to provide quicker, compelling and relevant content to cricket fans across the world, ESPNcricinfo – the leading digital cricketing brand – and Google have teamed up to launch Now cards for cricket. This launch is another way for cricket fans to receive real-time and relevant updates on their favorite sport, anytime and anywhere on their mobile devices.

Ramesh Kumar, Head of ESPN Digital Media India ESPNcricinfo said, “At ESPNcricinfo, it is our mission to provide cricket fans with newer and convenient ways to find cricket content. We are delighted to announce our tie-up with Google to launch the Now cards as fans can now enjoy cricket specific information on a real-time basis. We believe the feature will be useful for cricket fans with the upcoming World Cup season and other upcoming cricketing tournaments.”

The Now cards for cricket provide users with the latest information directly in the Google app, based on their preferences set within the ESPNcricinfo app. Using preferences such as favorite teams, players and events, relevant and focused Google Now cards are displayed on the user’s handset, keeping the cricket fan up to date on news, scores and other cricket content

The new feature is available globally in the Google app for Android devices. To get this feature, users must download the Google app from Google Play and activate preferences from within the ESPNcricinfo app.

About ESPNcricinfo:

With 20 years of heritage, ESPNcricinfo is the world’s leading digital cricket brand. Founded in 1993 and acquired by ESPN in 2007, ESPNcricinfo is committed to delivering an independent voice for comprehensive coverage of the sport and is available to cricket fans online and across mobile platforms.

Globally, ESPNcricinfo leads its top competitors in average minute audience, unique visitors, page views, average minutes per visitor, and total visits. Despite that leading position, it continues to grow. Across online, mobile and tablet devices (web and apps) fans log up to 2 billion minutes of time spent each month with ESPNcricinfo globally and log millions of video views.

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